How to Verify You Own Your Google Business Profile

Before you can manage your Google reviews, you need to own your Google Business Profile. Here's how to claim and verify it.

Step 1: Search for Your Business

Go to business.google.com and search for your business name. If it already exists (someone may have created it, or Google auto-generated it from Maps data), you'll see it. If not, you'll need to create a new listing.

Step 2: Claim Your Profile

Click "Claim this business" or "Own this business?" If it's unclaimed, Google will walk you through verification. If someone else has claimed it (a former employee, a previous owner), you'll need to request access.

Step 3: Verify Your Identity

Google offers several verification methods:

• Phone call or text: Google sends a verification code to your business phone number
• Email: If your business email is associated with the listing
• Postcard: Google mails a postcard with a code to your business address (takes 5–14 days)
• Video recording: For some businesses, Google may ask you to record a short video showing your location

Step 4: Complete Your Profile

Once verified, fill out every field: business hours, photos, menu, services, description. A complete profile ranks higher in search and gives customers the information they need. Make sure your public listing looks professional.

Step 5: Start Managing Reviews

Now you can respond to reviews, post updates, and view insights. If you're planning to use a review management service, you'll typically add them as a Manager on your profile — they can respond to reviews on your behalf without having owner access.

Taking control of your Google Business Profile is the essential first step to protecting your online reputation.